The Cup as a Marketing Channel
How printed cups function as brand impressions, and how to design for that rather than just filling the space.
A printed cup is held for the length of a drink and carried through public space, so it works best with one clear message rather than dense information.
One message per cup
The cup is seen briefly and at arm's length. A logo plus one short line does more than a paragraph of copy.
Campaigns and rotations
Short runs make it practical to rotate artwork for a launch, a season, or a partnership without committing the whole year's stock to one design.
Consistency with your other materials
Use the same typefaces and colors as your signage and packaging so the cup reinforces the rest of the brand rather than competing with it.
Questions about your own order? Request a free quote and our team will reply with pricing for your configuration.
Ready to Put Your Brand on a Cup?
Whether you need 100 cups for an event or ongoing commercial quantities for your business, PrintForm makes custom cup printing simple.
Custom Orders From 100 Cups • No Plate Fees • Full-Color Printing